5 Advertising and marketing Techniques I am Specializing in in 2024 | Susanne Rieker

On this put up and podcast episode, I share how I plan to raise my advertising and marketing technique in 2024. For me, this yr is all about focus, to drive progress with out the fluff. The primary quarter is behind me, and I’m glad to say I’ve way more readability than once I began the yr. I’m actually enthusiastic about the remainder of 2024, so listed below are the advertising and marketing techniques I’m specializing in.

Hearken to this episode:

#1 Running a blog and search engine marketing

Running a blog has been a cornerstone of digital advertising and marketing for years, and it by no means went away. I truly began my enterprise with a weblog, not social media, and it served me extremely effectively. I nonetheless get lots of of holiday makers to my web site day by day from my weblog. Posts that I revealed years in the past, like in 2017, nonetheless carry out effectively on Google.

Then in 2020, I began my podcast. Whereas I create a weblog put up for each episode, the reality is, it doesn’t carry out as effectively. I don’t actually focus a lot on search engine marketing right here, and I additionally assume Google treats these posts otherwise.

So I made a decision to create pillar stand-alone weblog posts once more. The aim is to do this each week. I’m not there but, however I revealed just a few weblog posts this yr, and they’re doing effectively.

There’s a lot potential to create posts that talk to my new area of interest, coaches in midlife, and never solely yoga lecturers. As a result of that’s fully lacking from my content material, and that’s hurting me proper now as a result of it’s complicated for my viewers.

You recognize, if somebody discovered me as a result of they’re looking for web sites for yoga lecturers, after which my provides are for coaches in midlife, that’s not aligned. So there’s a missed alternative, and I need to create extra content material that speaks to my area of interest.

I do know it’s going to take effort and time.

Running a blog and search engine marketing, optimizing your content material for Google, isn’t a short-term technique. That’s why posting on Instagram appears a lot extra engaging as a result of you possibly can instantly see outcomes if a put up will get likes or views.

However the long-term worth of running a blog, it’s a lot greater. That is what I train you inside my program, the Mentorship, methods to create a chunk of long-form content material, like a weblog put up or a podcast episode or a YouTube video, and methods to repurpose that to social media.

I’m again to persistently creating weblog posts, and meaning optimizing them for search engines like google. Conducting key phrase analysis, optimizing meta tags, and structuring content material for readability are all important parts of a profitable search engine marketing technique.

One other a part of that’s Pinterest! Pinterest is my second greatest visitors supply after Google, and in Q1, I received almost 3000 guests to my web site from Pinterest, so round 1000 a month.

That was a lot greater, however the reality is, I uncared for Pinterest final yr. After I took a break from Podcasting final summer season, I additionally stopped posting to Pinterest, and I haven’t began once more but. However I’m diving again in, educating myself on what’s working now.

Pinterest is such a tremendous platform for content material creators! The way it works is that you just add pins, that are pictures, to the platform with a title and a brief description and a hyperlink, and you’ll hyperlink to something.

#2 AI

AI, or Synthetic Intelligence, has remodeled the way in which we method advertising and marketing, enabling us to investigate information, personalize content material, and automate repetitive duties at scale.

And it’s not simply ChatGPT, although I like it and use it just about day by day in my enterprise.

To not write all the pieces, I believe it’s actually vital to make use of your individual voice and add your tales and insights, particularly as a result of there’s a lot content material now that each one sounds the identical as a result of all people is utilizing ChatGPT.

However for instance, this podcast episode. I got here up with the thought and the subjects, after which I wrote the speaking factors and recorded the episode.

I report the episode in Descript, a instrument that then makes use of AI to create a written script of my phrases, making it really easy to edit the episode. I can mechanically take away filler phrases and easily delete errors and add my intro. Then I add the episode to Buzzsprout the place I host my podcast and use their automated mastering function to enhance the sound high quality.

And I create the present notes and the weblog posts and the social media caption for sharing the episode in ChatGPT. Getting all the pieces executed in minutes as a substitute of paying my VA hours creating this type of content material.

This helps me improve my productiveness, and I’m trying into extra methods to automate issues, which is vital as a result of I additionally need to improve my output with extra weblog content material.

#3 Free Masterclasses and Content material Occasions

I’m simply not a fan of huge launches; I discover them exhausting and emotionally draining. However I like to indicate up reside and train one thing, and I need to do extra of that.

And the reality is, I’ve been getting related outcomes from internet hosting single masterclasses as from lengthy, spread-out launches as a result of I’m promoting a premium, high-ticket supply.

That works for me, and I need to do extra of that this yr.

Providing a free masterclass or workshop is a implausible option to showcase your experience and supply worth to your viewers.

By sharing your data and insights on a specific matter, you possibly can place your self as a thought chief in your business and construct belief with potential clients.

Nevertheless it’s not nearly freely giving free info – it’s about offering tangible worth that attendees can stroll away with and implement of their companies. By providing a free masterclass, I can appeal to certified leads, nurture relationships, and finally drive conversions down the road.

Now you could be questioning, do you have to supply a paid masterclass or a free. Loads of very profitable coaches host paid occasions, and that works nice for them. The reality is, although, in the event you solely have a small viewers, I’d supply your occasions without cost since you gained’t get sufficient individuals to enroll in any other case.

I attempted it, providing paid occasions, and for me, it didn’t work. I’ve seen it many times – It’s simpler to promote one thing costlier to fewer individuals than one thing low-cost to lots of people. I like to recommend you host a free masterclass except your viewers is large. And for many of us, that isn’t the case!

My aim is to host a free masterclass each month, greater content material occasions round each quarter, like my 3-day Elevate bootcamp. And essentially the most profitable masterclasses I repurpose and make them both a freebie or add them to my store as a low-ticket supply.

If you wish to discover ways to arrange a free masterclass and switch it into your lead magnet, I even have a mini-course for you which you could purchase right here.

#4 Collaborations

Preserve Listening