Confession: I Was Doing Content material All Flawed (Here is What I Modified)

Once I first began as a enterprise coach for yoga academics again in 2016, I assumed I had all of it discovered. Sitting in a coworking house in Bali, I used to be bursting with pleasure to share my data. My technique? Running a blog. Each week, with out fail, I’d publish a brand new publish. “5 Errors Yoga Academics Make on Social Media,” “Web site Errors to Keep away from,” “My High 5 Suggestions for Extra Productiveness as a Yoga Trainer” – you title it, I wrote about it.

Regardless of all that effort, one thing wasn’t clicking. My web site visitors was greater than okay, but it surely wasn’t translating into the sort of engagement or consumer conversions I’d hoped for. I felt like I used to be shouting into the void, sharing all this precious info, however probably not connecting with my viewers.

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So in January 2020, I made a decision to begin a podcast. I assumed, “If folks can hear my voice, absolutely that can construct extra belief and connection.” And to some extent, it did. The podcast allowed me to share my persona extra, and I began to construct a loyal listener base.

However the content material was nonetheless fairly related. My episodes had been nonetheless too targeted on the “how-to” side. “Easy methods to Construct a Yoga Web site,” “Easy methods to Use Instagram for Your Yoga Enterprise,” “Easy methods to Create a Yoga On-line Course” – that’s what I shared. Whereas these subjects had been helpful, they weren’t actually permitting me to attach deeply with my viewers or showcase my distinctive perspective.

I keep in mind feeling caught and uninspired, like I used to be simply regurgitating info that might be discovered anyplace on the web. I wasn’t bringing my full self to my content material, and it confirmed.

Final summer time, feeling annoyed and in search of a change, I made a decision to take a break from podcasting. I let go of my podcast editor and VA and targeted on Instagram solely. I noticed different coaches getting shoppers left and proper simply from posting on social media, and I assumed, “Perhaps I’ll pivot to social media – that’s the place all of the motion is, proper?”

For a couple of months, I solely posted on Instagram and tried my hand at YouTube movies. However the fact is, I used to be once more making an attempt to do what everyone else was doing, like sharing monetary outcomes or quick reels. I used to be consistently chasing the subsequent pattern, making an attempt to crack the algorithm code, and I hated it.

The outcomes? Underwhelming, to say the least. My content material was disappearing into the social media void sooner than I may create it. I hated the strain to consistently produce extra AND I felt like my content material simply wasn’t adequate. I used to be caught within the comparability sport, and it was affecting my mindset and psychological well being.

That’s once I had my lightbulb second. I noticed that for me, sustainable, long-term progress isn’t about chasing social media developments or algorithms. It’s not even about how a lot instructional content material you possibly can produce. It’s about creating intentional, significant content material that resonates together with your viewers on a deeper stage.

This perception led me again to my roots: podcasting and running a blog. However this time, I approached it with a totally completely different technique. I developed a singular methodology that not solely simplifies content material creation but in addition permits me to create extra impactful, partaking content material.

Right here’s what modified:

#1 Private Tales

As an alternative of simply sharing info, I began weaving in my very own tales. For instance, I shared about my very own wrestle with imposter syndrome, or being in my fifties and single. These episodes did very well – so lots of my listeners associated to this and felt much less alone of their journey.

#2 Sharing My Perspective

As an alternative of generic how-to content material, I started sharing what I’m doing in my enterprise. I imply, I already did that to some extent, however this time I made it far more clear. For instance, I did an episode titled “A Breakdown of All My Bills – The True Prices of Working an On-line Enterprise as a Solopreneur” and that did very well. It’s nonetheless instructional, but it surely’s additionally clearly my take, my private expertise.

#3 Addressing Actual Points

I started tackling the limiting beliefs, myths, and questions my viewers really had. One episode that basically resonated was “Getting over your worry of visibility” the place I talked about the way to overcome our worry of visibility and why it’s important for rising a profitable on-line enterprise. That episode obtained plenty of downloads.

#4 Content material Themes

As an alternative of random subjects, I now work with clear themes which are associated to what I promote and what I’m doing in my enterprise.

#5 Balancing Schooling with Inspiration

Whereas I nonetheless present sensible ideas, I now focus extra on inspiring and motivating my viewers. It’s not simply concerning the “how,” but in addition the “why” and the “what if.”

#6 Leveraging AI and Know-how

I began utilizing AI instruments to assist with analysis, content material creation, enhancing, and repurposing. This dramatically lower down my content material creation time whereas enhancing high quality.

My content material creation feels sustainable, simple, and enjoyable. I’m not consistently chasing the subsequent publish or burning myself out making an attempt to maintain up with the social media hamster wheel.

Social media nonetheless has its place in my content material technique. I nonetheless preserve a presence on Instagram and different social platforms, however now I exploit them to share snippets of my longer-form content material, interact with my group, and direct folks to my podcast and freebies. It’s about high quality over amount, and utilizing every platform for its strengths.

Right here’s my problem to you: Take a step again and have a look at your content material technique. Are you creating content material that disappears into the void, or are you constructing a library of precious assets that can proceed to serve your viewers and develop your online business for years to come back? If you have already got a weblog, are you sharing content material that creates engagement, that builds a connection, or are you sharing issues that might be written by anyone?

Bear in mind, it’s not about doing extra – it’s about doing what issues. Don’t turn into a content material manufacturing facility. Concentrate on creating intentional, evergreen content material, and watch your online business remodel.

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