Find out how to Discover Your Genuine Model Voice Utilizing ChatGPT | Susanne Rieker

This complete journey began in probably the most sudden approach. I used to be planning to replace my “Discover Your Area of interest” course with some ChatGPT methods. Nothing revolutionary – only a easy replace to assist yoga lecturers use this new instrument.

However as I labored on it, one thing clicked for me personally. I noticed I’d been educating about niches and messaging for years, however hadn’t absolutely dedicated to my very own readability. I used to be nonetheless making an attempt to talk to too many individuals and never being particular sufficient about how I assist.

So I took a step again and utilized my very own frameworks to my enterprise. I outlined precisely who I serve, the transformation I create, and the distinctive method I deliver. Then I began feeding this crystal-clear messaging into ChatGPT.

The distinction was fast and truthfully a bit surprising. My content material creation time dropped from hours to minutes. However extra importantly, every thing I created lastly felt like ME. It spoke on to the yoga lecturers I like working with.

That’s when it hit me – this wasn’t nearly updating a course or utilizing a brand new tech instrument. This was in regards to the freedom and confidence that comes once you lastly get whole readability in your message and use it constantly throughout every thing you do.

The Messaging Battle Is Actual

For years, I’ve watched good yoga lecturers battle to articulate their worth. You already know the sensation – you remodel lives in your studio, however when somebody asks what makes your educating particular, you stumble via a proof that feels flat in comparison with the magic you create with college students.

I confronted the identical problem in my very own enterprise. My content material felt disconnected from my experience. My messaging shifted continuously – formal in emails, informal on social media, generally religious, different instances sensible. This inconsistency confirmed in my outcomes: mediocre engagement, sluggish progress, and the irritating consciousness that I wasn’t creating the connection I knew was attainable.

The Three Parts of Highly effective Messaging

The breakthrough occurred after I stopped making an attempt to be every thing to everybody. I noticed that efficient messaging isn’t about intelligent copywriting tips – it’s about absolute readability on three important parts:

1. WHO You Assist

This isn’t nearly obscure descriptions like “girls who wish to really feel higher.” I’m speaking about figuring out particular folks with particular struggles.

Let me share an instance from one in all my shoppers. Once we first began working collectively, she described her viewers as “busy professionals searching for stability.” In our teaching classes, I defined that whereas this wasn’t improper, it wasn’t particular sufficient to create a powerful connection.

We hung out exploring who was already gravitating to her educating model and who she most loved working with. Ultimately, she refined her viewers to “professionals with demanding schedules who wish to incorporate yoga into their lives however battle to take care of consistency.”

This extra outlined viewers allowed her to handle particular challenges like discovering time for apply, coping with work-related stress, and constructing sustainable routines. Her messaging began talking on to the actual boundaries her preferrred college students confronted, reasonably than generic wellness advantages.

2. HOW You Assist Them

That is the place most yoga lecturers go improper. They checklist each coaching they’ve accomplished and each modality they provide – “I do yoga, pranayama, meditation, reiki, and sound therapeutic.” However that overwhelms potential shoppers.

As a substitute, focus in your main methodology. What’s the primary method you employ to get outcomes? Be ruthlessly particular about your distinctive method.

3. THE RESULT You Ship

That is what really sells your gives – tangible, real-world outcomes. Not obscure guarantees like “discover your interior peace” or “join together with your genuine self.”

One in every of my shoppers was positioning her yoga for menopausal girls as “serving to girls embrace their divine female knowledge throughout life transition.” Noble, but it surely doesn’t converse to what her college students really need. We reframed it as “managing stress throughout hormonal adjustments, enhancing sleep high quality, and making a supportive neighborhood of ladies navigating the identical life stage.” Her enrollment doubled in a single month.

Creating Your Core Model Message

As soon as I clarified these three parts for my very own enterprise, I created what I name my “core model message” – basically an elevator pitch that clearly outlined my work:

“I assist yoga lecturers bundle their brilliance into digital gives and construct a thriving on-line enterprise to allow them to have extra freedom and impression.”

Discover how particular that’s? It identifies WHO (yoga lecturers), HOW (by packaging their brilliance into digital gives and constructing an internet enterprise), and the RESULT (extra freedom and impression). This clear assertion instantly communicates my worth proposition and speaks on to the aspirations of my preferrred shoppers.

How ChatGPT Transforms With Clear Messaging

This readability grew to become the muse for utilizing ChatGPT successfully. And right here’s the place the magic occurred.

I developed particular prompts that leveraged my model message to generate content material that truly appeared like me. Let me share three game-changing prompts I now use day by day that you may begin utilizing instantly:

Immediate #1 – For creating your preliminary model message:

Assist me craft a transparent model message for my yoga enterprise utilizing this format:

• Who I assist: [yoga teachers who struggle with…]
• How I assist them: [my primary methodology]
• The outcome they get: [specific, tangible outcomes]

Make it concise, conversational, and centered on real-world advantages. Keep away from religious or obscure language. Give me 3 completely different variations.

Immediate #2 – For checking message readability:

I’m contemplating this model message: [paste your message]. Would an entire stranger instantly perceive what I do and who I assist? If not, how may I make it clearer with out making it longer?

Immediate #3 – For creating Instagram content material:

Utilizing my model message: [paste message], create 5 Instagram caption beginnings that talk on to my preferrred consumer’s ache factors and place me as their resolution. Every ought to begin with a special attention-grabbing opening.

Actual-World Transformation

Let me present you ways this works in apply. One in every of my prenatal yoga trainer shoppers refined her model message to:

“I remodel the start expertise for first-time moms via specialised prenatal yoga sequences that construct bodily energy and psychological resilience, changing anxiousness with real confidence.”

See how particular that’s? It speaks on to actual issues and gives concrete options.

With this clear message, she then used ChatGPT to remodel her advertising. Right here’s what occurred:

For her web site homepage, as an alternative of a generic “Welcome to my yoga apply” headline, she now has: “Put together for Beginning with Confidence: Specialised Prenatal Yoga for First-Time Moms.” That speaks on to her viewers’s deepest wishes.

For her Instagram bio, she condensed her message to: “Reworking the start expertise for first-time moms | Constructing bodily energy & psychological resilience | Licensed Prenatal Yoga Trainer | Free confidence-building sequence in hyperlink.”

This centered messaging dramatically elevated her engagement. Why? As a result of when somebody with these particular issues finds her, they instantly suppose, “She understands precisely what I’m going via.”

Past Time-Saving: A Enterprise Transformation

The time this protects is exceptional too. What as soon as consumed hours of content material creation—writing emails, crafting social media posts, and updating web site copy—now takes simply minutes with ChatGPT guided by my clear model message. However this messaging breakthrough goes far past simply saving time – it essentially remodeled how I run my complete enterprise.

Once I lastly bought clear on my message and voice, every thing with ChatGPT modified. Earlier than, I’d get content material that felt generic – prefer it might be for any enterprise coach. Now, as a result of I’ve carried out the work to outline my distinctive method, the content material I get really feels like me and speaks on to my yoga trainer viewers.

This readability has made every thing in my enterprise simpler. My applications tackle the precise challenges my yoga lecturers face. My emails, social posts, and even conversations with shoppers have a constant thread that builds actual belief.

I additionally love how this readability helps me make higher choices. With an outlined imaginative and prescient and area of interest, I can rapidly assess if new alternatives really make sense for my enterprise. No extra getting distracted by the most recent pattern or platform that isn’t proper for me.

One thing vital to recollect is that ChatGPT is a instrument to reinforce your voice, not exchange it. I all the time evaluation what it creates, add my private tales, and ensure it genuinely feels like me. The AI offers me a place to begin, however my perspective makes it actually precious.

Your messaging will evolve as your small business grows – that’s pure. Simply give your method sufficient time to attach together with your viewers earlier than making large adjustments. Constant messaging wants time to resonate and construct recognition.

The Final Messaging Blueprint

The transformation this creates isn’t nearly higher advertising – it’s about real connection. When your messaging clearly articulates the actual issues you remedy, the individuals who want you most can lastly discover you.

One in every of my shoppers, Meaghan, summed it up completely: “I’m sooo enthusiastic about my new messaging! I really feel like I lastly have a transparent strategy to specific what makes my educating particular. Not one of the phrases I’ve used prior to now have landed, however these are actually resonating and there’s a lot I can do with them.”

If you happen to’re able to expertise this similar transformation, I’m excited to share that I’ve simply launched “Unlock Your Secret Sauce – The Final Messaging Blueprint for Yoga Academics.” This complete course offers you my confirmed framework for crafting your message, creating your genuine model voice, and defining your area of interest – with highly effective ChatGPT prompts at each step.

Inside, you’ll uncover learn how to unlock your secret sauce and craft compelling messaging that resonates together with your preferrred shoppers. You’ll study my full 4-step framework for reworking your knowledge right into a thriving on-line enterprise, so you can also make nice cash whereas being your stunning genuine self.

The course contains 5 complete modules the place we cowl every thing from narrowing your imaginative and prescient and selecting your worthwhile area of interest to honing your model message and creating your genuine model voice.  Whether or not you’re simply beginning your on-line educating journey otherwise you’ve been at it for years, this framework will remodel the way you talk your worth within the digital house.

Proper now, I’m providing this course at a particular value of simply $27 – that’s 75% off the common value. You may get all the small print and be part of us right here.

Keep in mind – your educating already adjustments lives. Now it’s time on your messaging to do the identical.