My Content material Creation Course of – How I Plan and Repurpose Content material Effectively | Susanne Rieker
On this publish I’m pulling again the curtain on my content material creation course of. Learn the way I plan, create, and repurpose content material to maximise attain and engagement throughout totally different platforms.
Hearken to this episode:
Creating content material persistently can really feel overwhelming, however having a structured course of makes it far more manageable. Content material means that you can showcase your experience and set up your self as a thought chief in your area of interest. Whether or not it’s weblog posts, podcasts, movies, or social media updates, persistently sharing useful insights helps construct your credibility and belief along with your viewers.
For instance, when you’re a health coach, writing weblog posts about efficient exercise routines, vitamin ideas, and success tales out of your purchasers demonstrates your information and positions you as an authority within the health business. In my enterprise, I share content material round what I do, like this podcast episode and weblog publish, how I assist my purchasers obtain outcomes, or step-by-step recommendation that will help you develop your online business.
Content material issues. However when you don’t have a plan and also you’re simply ready for inspiration to strike, you’re setting your self as much as fail.
My Weekly Planning and Recording Schedule
I begin my week by recording a podcast episode or writing a weblog publish on Monday. Monday is my content material day, with out fail. That is the cornerstone of my content material for the week. Recording on Monday units a productive tone and offers a stable base to repurpose content material from.
When it’s a solo podcast episode like this one, I like to jot down a script after which document it in Descript, a instrument I take advantage of to document my podcast and movies. I usually use ChatGPT to assist me create a tough define after which fill it with my private tales and insights. I document and edit it myself, and with Descript, it’s really easy, even including the intro.
If it’s an interview, I may need recorded it on a unique day, so on Monday I simply edit that recording and add the intro. I additionally plan my social media posts for the week and write captions for Instagram posts or movie B-roll movies.
On Tuesday, I publish the podcast episode. I’ve a brand new episode popping out each Tuesday. I used to have a VA who helped me with this, creating the weblog publish, the present notes, and publishing the episode on Buzzsprout, however as of late I do it myself with the assistance of ChatGPT.
How I Repurpose Content material Throughout Social Media
As soon as the podcast is printed, the subsequent step is to repurpose it and put it up for sale. For example, if my podcast episode is about “High 5 Methods for Constructing Your E-mail Checklist,” I can extract a number of content material items from this single recording. Step one is to make use of the script, edit, and format it right into a well-structured weblog publish, outlining every technique intimately, including examples and actionable ideas.
I additionally ship out a e-newsletter to my e mail listing. The e-newsletter would possibly begin with a short private replace, adopted by a abstract of the podcast, after which hyperlink to the weblog publish for individuals who wish to dive deeper or pay attention in. This retains my viewers within the loop and directs site visitors again to my web site, with hyperlinks to Apple Podcasts and Spotify for comfort.
Subsequent, I create varied posts for Instagram, Fb, and LinkedIn, all derived from the podcast or weblog publish content material. For Instagram, I would create a carousel publish with every slide highlighting one of many methods I speak about within the episode. I design the graphics in Canva and publish them after I’m prepared. I additionally design a number of Pinterest pins that hyperlink again to the weblog publish.
I get all this achieved in 1 to 2 hours, max, by leveraging instruments like ChatGPT and Canva to create well-structured weblog posts, present notes, newsletters, and social media captions from my script.
Planning Forward Month by Month
In fact, I don’t simply take into consideration what to speak about every Monday, hoping for inspiration to strike. As soon as a month, I’ve a devoted planning session to stipulate my content material for the upcoming month. This session helps me align my content material with my enterprise objectives and upcoming promotions.
I create a content material calendar the place I map out every week’s podcast matter, weblog publish, e-newsletter, and social media content material. This calendar ensures that my content material is cohesive and helps what I’m promoting that month. For instance, if I’m launching a brand new program, my content material will deal with subjects that align with the advantages of this system.
Instruments I Use
Asana for planning and organizing my content material calendar.
Canva for designing social media posts and Pinterest pins.
Descript* for recording and modifying my podcasts.
Buzzsprout* for internet hosting my podcast and distributing it throughout totally different podcast gamers like Spotify.
ConvertKit* for managing my e mail newsletters.
Showit for my web site and weblog.
ChatGPT to help me in creating structured content material.
*Affiliate Hyperlinks
Having a stable content material creation course of not solely retains me organized but additionally ensures that I’m persistently offering worth to my viewers. Keep in mind, the aim is to work smarter, not more durable, and to at all times align your content material with your online business objectives.
That is additionally what I educate you contained in the Mentorship!
The Mentorship is a 12-month group teaching program the place you’ll:
✅ Elevate your model, web site, and messaging and set up your self as a reliable professional in your business.
✅ Package deal your brilliance right into a group program that’s designed for revenue and construct your aligned provide suite.
✅ Implement my content material that sells methods so new purchasers are discovering you and shopping for 24/7.
This system is 12 months and contains an unique curriculum that will help you implement what you study, unparalleled assist and training by me, private suggestions in your work, and a neighborhood of different wonderful ladies with the identical aim in thoughts – to make a much bigger impression and construct a purpose-driven enterprise that offers you the monetary and emotional freedom you deserve – with out the social media hustle and overwhelm.
Preserve Listening
