Why I Select Running a blog Over Social Media | Susanne Rieker

Eight years in the past, I began my enterprise with only a weblog. No fancy advertising and marketing technique, no presence on each social platform—simply constantly sharing beneficial content material alone web site. That call was a six-figure enterprise, and I’m nonetheless satisfied it was your best option I may have made.

Once I mentor yoga lecturers and non secular entrepreneurs right this moment, they’re typically shocked by this strategy. They’ve been advised they should be all over the place—posting day by day on Instagram, creating Reels, displaying up on Fb, possibly even leaping on TikTok. However right here’s what I found: Whereas social media posts disappear into the void after just a few days, weblog posts proceed working for you month after month, yr after yr.

The Hidden Price of Social Media

Most of my shoppers come to me feeling utterly overwhelmed by social media calls for. They’re spending hours creating content material that disappears in 24 hours, attempting to movie Reels between instructing lessons, and continuously checking their telephones to interact with feedback and DMs. On the finish of the day, they’re exhausted—however not seeing actual outcomes from all this effort.

The vitality drain goes far past simply the time it takes to submit. You’re continuously in reactive mode. Each time you test your telephone, you’re switching between being a trainer and being a content material creator. You’re pulled out of your zen instructing mindset to consider lighting, angles, and captions.

One among my shoppers described it completely: “I used to finish my day feeling energized from instructing. Now I finish it feeling scattered and drained from attempting to be all over the place on-line.” She was spending her artistic vitality on social media as an alternative of on growing her programs and supporting her college students.

The Energy of Lengthy-Type Content material

Once I write a weblog submit, I sit down with a very totally different vitality. My purpose is to create one thing beneficial that can assist folks for months and even years to return. I’m not desirous about algorithms or trending audio. I’m centered purely on sharing insights that can make an actual distinction in somebody’s enterprise.

Let me share some actual numbers with you. In 2024, my web site had 58,000 guests—32,000 of these got here instantly from Google. Out of my prime 10 most visited pages, 8 had been weblog posts I wrote years in the past. They’re nonetheless bringing me new readers, subscribers, and shoppers each single day.

Right here’s why running a blog works so properly:

1. You personal the platform. Your weblog lives in your web site, the place you management all the pieces. No algorithm adjustments can take away your potential to succeed in folks.
2. Weblog posts have unbelievable longevity. One among my prime weblog posts from 2020 nonetheless brings me site visitors daily.
3. Running a blog offers you area to really train. When somebody finds your weblog submit, they’re actively looking for that info.

Learn how to Create Efficient Weblog Posts

Begin with one high-quality submit per week. With AI instruments obtainable right this moment, that is extra achievable than ever. You’ll be able to sit down for 2 hours as soon as a month and create 4 beneficial weblog posts.

Right here’s the construction I like to recommend:

Robust Introduction

Hook your viewers from the beginning by addressing their ache factors or sharing a compelling story.

Clear, Useful Content material

– Use descriptive subheadings

– Hold paragraphs brief (2-4 sentences)

– Embody actual examples and tales

– Keep centered in your foremost message

– Goal for 800-1000 phrases, however don’t overthink the size

Strategic Subjects

Give attention to what your very best shoppers are actively trying to find:

– Questions your present college students incessantly ask

– Frequent challenges your viewers faces

– Your distinctive strategy to instructing

– Actual tales and case research

– Sensible suggestions and methods

Repurpose Your Content material Properly

Upon getting your beneficial weblog submit, it turns into your content material basis for the week. Ship it as your e-newsletter. Share key factors as social media posts. Pull out quotes for Instagram. Create carousel posts out of your details.

That is working smarter, not tougher. Your weblog submit does the heavy lifting, residing completely in your web site and attracting folks by means of Google searches, whereas these repurposed items make it easier to keep seen.

A Balanced Method to Social Media

I’m not in opposition to social media—I exploit Instagram and Fb myself. However there’s an enormous distinction between utilizing social media as a device and counting on it as your major enterprise platform.

Consider it like renting versus proudly owning a house. Social media is rented area—the owner can change the principles anytime they need. Your weblog, web site, and electronic mail listing are properties you personal. You resolve how they work. Nobody can take that away from you.

Bear in mind: You don’t should be all over the place. You simply should be someplace you personal, creating content material that really serves your viewers. That’s the way you construct a sustainable enterprise that brings you pleasure.

Need to be taught extra about creating content material that draws your dream shoppers on autopilot? Be a part of my free masterclass on February twelfth the place I’m sharing my full Easy Content material Creation Framework.

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